Job Description

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Job Summary:

Mission Valley Bank is an independent commercial business bank focused on serving small and mid-sized businesses, professionals, and high-net-worth individuals. They are seeking a Marketing Specialist to assist in developing and executing the Bank's brand strategy, manage marketing initiatives, and support social media management.

Responsibilities:

• Support internal business units by coordinating marketing requests, campaign timelines, and deliverables.

• Open, manage, and track marketing project tickets through JIRA or equivalent project management platforms.

• Maintain and update project trackers, calendars, meeting agendas, and internal status reports.

• Facilitate weekly or bi-weekly marketing meetings by preparing conference notes, recaps, and follow-ups.

• Monitor and manage progress on multi-channel campaigns (digital, print, social, events, etc.) to ensure on-time delivery.

• Collaborate with internal stakeholders to gather requirements and translate business needs into actionable marketing tasks.

• Track vendor deliverables and coordinate with third-party partners (e.g., print vendors, mail houses, ad networks).

• Coordinate cross-functional communication between marketing, compliance, sales, business development, and operations teams.

• Assist in organizing and executing internal marketing campaigns for new products, initiatives, and branch promotions.

• Contribute to strategy development by compiling market research, competitive analysis, forecasts, and post-campaign analytics.

• Maintain inventory and fulfill orders for event and branch marketing materials.

• Manage the Bank's social media channels (LinkedIn, Instagram, YouTube, TikTok), including planning, scheduling, and publishing content via the CRM tool and separately (depending on the campaign).

• Own and maintain the monthly social media calendar in alignment with business objectives, product campaigns, and brand tone.

• Monitor channel performance and engagement; compile and analyze performance metrics monthly until the CRM tool is live.

• Stay informed of industry trends and platform updates to recommend content and format improvements.

• Coordinate paid social campaigns as needed, track ROI and audience engagement for sponsored content until the CRM tool is Live.

• Ensure all social media content is approved through compliance and properly archived per regulatory requirements.

• Source, capture, or commission creative assets (photos, videos, stories) for use in social media posts.

• Track competitors' social media presence and share trend insights and recommendations with the marketing team.

• Produce marketing materials across a wide range of formats: digital ads, email banners, flyers, postcards, brochures, print media, event signage, presentations, and social media graphics utilizing existing templates and specifications.

• Execute layout, typography, and visual hierarchy best practices to ensure polished, professional design work within the current brand guidelines.

• Collaborate with the Marketing Manager and business units to interpret creative briefs and turn them into actionable design solutions for all internal projects and communications.

• Coordinate multiple rounds of revisions, incorporating stakeholder feedback and compliance edits while maintaining timelines.

• Prepare and deliver final production files optimized for both print and digital outputs (e.g., CMYK for offset, RGB for web, vector files for signage).

• Set up print-ready artwork including bleeds, crop marks, and resolution adjustments to meet vendor specifications.

• Source and manage imagery, stock photography, iconography, and fonts for creative use within brand standards.

• Ensure all deliverables meet accessibility standards where applicable (e.g., ADA compliance for PDFs or web images).

• Maintain and organize a centralized asset library (logos, templates, photography, design files) for team-wide access and reuse.

• Conduct periodic reviews of existing collateral to identify needed updates, brand alignment, or consolidation opportunities.

• Support event design production: step-and-repeat banners, table throws, event kits, and branded swag.

• Embrace MVB's core values ACCEPT, show respect for cultural differences; promote working environment free of harassment of any type.

• Support a diverse workforce and affirmative action.

• Maintain up to date knowledge and may train others on products, services, departmental systems, and related technology, policies and procedures.

• Bring any suspicious activity to the attention of a supervisor, or the BSA Officer.

• Follow all Bank policies and procedures to ensure compliance with all laws and regulations.

• Understand and adhere to regulatory guidelines including but not limited to FCRA, BSA, GLBA, etc. as the regulations pertain to the employee's job function.

Qualifications:

Required:

• Bachelor's degree in marketing, Advertising, Communications, or a related field preferred.

• 3-5 years of proven experience in a marketing coordinator or marketing specialist role; banking or financial services experience preferred.

• 3+ years of hands-on experience managing social media strategy and execution across multiple platforms (LinkedIn, X, Instagram, Facebook, YouTube, TikTok).

• 3+ years of experience in creative production, with a strong command of the Adobe Creative Suite - specifically InDesign, Illustrator, and Photoshop.

• Portfolio or current book required showcasing a range of both print and digital creative work.

• Proficiency in developing and executing multi-channel campaigns, including print, email, web, direct mail, and social media.

• Strong understanding of brand standards and visual identity systems, with the ability to creatively apply them across platforms.

• Working knowledge of HTML, email platforms and CMS platforms (e.g., WordPress, HubSpot).

• Familiarity with CRM systems for segmentation, campaign tracking, and lead generation (e.g., Salesforce, Creatio).

• Experience using project management software, preferably JIRA, to manage creative workflows, timelines, and multi-stakeholder review cycles.

• Demonstrated ability to manage cross-functional projects, communicate across departments, and meet deadlines in a fast-paced environment.

• Knowledge of traditional and digital marketing, including content marketing, SEM/SEO, paid social, and audience targeting.

• Skilled in compiling and interpreting marketing analytics, including website performance, social media engagement, and campaign reporting using Google Analytics or similar tools.

• Experience with budget tracking, vendor coordination, and forecasting.

• Strong business acumen and strategic thinking; ability to translate goals into actionable marketing initiatives.

• Excellent verbal and written communication skills, including ability to present creative concepts, write marketing copy, and lead internal meetings.

• High proficiency in Microsoft Office tools, including Word, Excel, PowerPoint, Outlook, Visio, and Microsoft Teams.

Company:

Mission Valley Bank is a financial banking services company that offering financial services to businesses and personals. Founded in 2001, the company is headquartered in Sun Valley, California, USA, with a team of 51-200 employees. The company is currently Public Company.

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