Job Description

Digital Marketing Manager **Department:** Marketing **Location:** Here at Wilson Language Training, we are committed to working together for our mission to achieve literacy for all. We believe literacy is a fundamental right and should be attainable for all people. We strive to reflect this belief in our work. The success of our team members is no less paramount. We-re dedicated to ensuring that every Wilson employee experiences truly satisfying professional development while feeling inspired to bring their authentic selves to work. Are you ready to be a changemaker? Wilson Language training is growing and is looking to hire a Digital Marketing Manager. This is an exciting opportunity for a digital marketing professional passionate about education and literacy to have a direct impact on literacy outcomes for educators and students and on the growth and success of Wilson Language Training. Wilson Language Training is seeking a talented Digital Marketing Manager to lead and optimize our digital marketing efforts. In this role, you will be responsible for executing a variety of digital strategies aimed at driving lead generation, supporting sales enablement, and maximizing the performance of our online presence. This includes managing the website and landing pages, executing SEO and SEM strategies, and supporting events through digital channels. You-ll work cross-functionally with other teams to ensure our digital marketing activities align with organizational goals. The ideal candidate will bring expertise in digital marketing platforms and tools, and a passion for education, literacy, and structured literacy initiatives. **Top Duties and Responsibilities:** + Lead the development, management and optimization of Wilson Language Training-s website and landing pages for branding and lead generation, ensuring all pages are user-friendly, optimized for SEO, and aligned with current marketing goals. + Execute and manage SEO and SEM strategies to increase visibility, drive traffic, and support lead generation efforts. + Align digital marketing components in line with demand gen objectives and email campaigns run by demand gen colleagues. + Provide digital marketing support for events (including webinars and live events), ensuring optimal digital presence and audience engagement. + Support sales enablement by developing and delivering web assets that drive conversions. + Utilize data-driven insights to continuously optimize and refine digital marketing strategies, ensuring KPIs are met and exceeded. + Collaborate with cross-functional teams to support content creation, project management, and campaign execution. + Manage and track digital marketing efforts using tools like Google Analytics, Salesforce-Pardot, ensuring accurate reporting and actionable insights. + Understands and displays Wilson-s values + Other duties as assigned **Key Skills and Qualifications:** + Proven experience in digital marketing and production, particularly in website management, lead generation, and SEO/SEM. + Familiarity with key digital marketing platforms including WordPress, Salesforce-Pardot, Marketing Cloud, Google Analytics, and Asana. + Strong analytical skills with the ability to interpret data, adjust strategies, and optimize digital efforts. + Experience with content management systems (CMS), email marketing platforms, and CRM systems. + Proficiency in creating and managing landing pages and optimizing them for conversions. + Understanding of the education sector, with a preference for experience in literacy, the science of reading, and structured literacy. + Strong communication skills with the ability to collaborate effectively across teams and explain complex ideas in a clear, actionable manner. + Detail-oriented, organized, and comfortable with multitasking to manage multiple projects simultaneously. + Creative problem-solving skills and an ability to stay ahead of digital marketing trends and innovations. **Key Qualifications:** + Bachelor-s degree in Communication, Marketing or related fields + 5-10 years of relevant experience (marketing, campaign management, etc) + Experience with marketing tools and analytics platforms, including Google Analytics, CRM platforms (Sales Force and Pardot a plus), Word Press, Asana + Proficiency in software for data analysis and content creation + Industry knowledge of market trends, competitors, and the target audience + Strong understanding of SEO and SEM best practices. + Analytical mindset with experience leveraging data to improve performance. + Proficient in website content management and optimization. + Excellent organizational and project management skills. + In-depth knowledge of the education industry, with a particular focus on literacy, the science of reading, and structured literacy (preferred). + Strong communication and interpersonal skills. + Ability to work independently and as part of a team to deliver high-quality, effective marketing campaigns. Wilson has identified the anticipated pay range for this role based on the many factors that we consider in defining compensation levels for our roles, including market data, and internal equity considerations. Actual pay, and allocation between base and any target discretionary bonus, will vary based on geographic location, education, work experience, skills, market data, and internal equity considerations. Wilson offers competitive benefits, including: + Medical, dental, vision, and Life & Disability Insurance + 401k plan with partial employer match + Paid Time Off + Paid holidays + Tuition reimbursement + -O-Connor days,- which refers to a company-wide office closure between Christmas and New Year-s Eve, as well as other perks. Anticipated Salary Range: $100,000 - $125,000. Wilson Language Training is an Equal Opportunity, Drug-Free Employer Committed to Diversity in the Workplace. M/W/D/V

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